Data & Analytics e-book

The 6 fundamental principles

Learn all about the 6 fundamental principles of Data & Analytics

‘Data’, ‘analytics’, and every imaginable combination of these concepts are inescapable these days. Companies are constantly talking about ‘analyzing data to gain actionable insights’, ‘using data to make better decisions’, or even ‘collecting relevant data to generate value’. And yet, few people really grasp what we mean when we talk about ‘data & analytics’.

Find out all about it in our new e-book!


  • Introduction
  • Typical pitfalls
  • Glossary
  • 6 fundamental principles of Data & Analytics
  • Conclusion: keep track of the big picture




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