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Customer Experience Survey Report

Get the insights from over 3000 business executives

Pursuing the next level of personalisation

Creating data-driven customer experiences

Get the insights from a survey report with over 3000 business executives on creating the next-generation Customer Experience. Read about the management philosophy focused on understanding all the inter-relationships within and beyond an organizational firewall as elements of a unified entity that can interact dynamically and according to a
cohesive strategy.

This research was conducted by Oxford Economics was commissioned by SAP to conduct a survey between March - May 2020. As the data was collected during a time of heavy disruption from COVID-19 and the associated economic crisis, the results shed light on data-sharing strategies for long-term success.

To download a copy of the survey report, please provide your contact details.